THE DEEP DIVE
Same work.
Better customers.
We research your trade and your city, find the customers your crew can win that other companies aren't built for, and hand you the plan to land the first one.
Three working sessions. Full report within 7 days of your first session.
$2,500
If we can't find a real move for your business, you get the full $2,500 back and keep all the research.
Not more customers. Different ones.
Most service businesses compete for the same customers as everyone else in town. Same quotes. Same price shopping.
More leads usually bring more of the same jobs.
In most trades, in most cities, there's a kind of customer that values the work more, and nobody local is built around them.
The Deep Dive finds out if that customer exists for your business, and what it takes to win them.
WHAT YOU GET
Everything you need to make the move.
- Market research: your trade in your city, with the data and sources behind it
- The analysis: where the better work is, who's competing, and who nobody is serving well
- A ranked target list: real local customers, from the dream accounts down to the easiest door in
- What needs to improve: services, how the business presents itself, and any training or certifications those customers expect
- Your bottleneck, solved: what's holding the business back, and the staff or training fix
- A roadmap: the steps from where you are to where you're going
- The sprint to your first new customer: exactly who to approach first and how
- Recordings of every session, so nothing gets lost
Three working sessions, about 3 hours in total. Not a sales call. Each one is built around your business.
You're not paying for time on a call. You're paying for the research, the list and the plan, and you keep all of it.
WHAT RESEARCH LIKE THIS COSTS
Research firms stop at the report. We don't.
Market research firms charge $10,000 to $15,000 for a full feasibility study. That's the research alone.
A single national industry report from a major research firm runs about $2,850, and it won't tell you anything about your city or who to call.
| Research firm | The Deep Dive | |
|---|---|---|
| Market research on your trade | ✓ | ✓ |
| Local data and sources | ✓ | ✓ |
| Ranked list of real local customers | – | ✓ |
| Roadmap and sprint to first customer | – | ✓ |
| Price | $10,000 to $15,000 | $2,500 |
A report tells you where the opportunity is. We help you go get it.
WHY IT COSTS LESS
Fair question. Here's the honest answer.
We use AI to do the legwork a research team would bill you weeks for: pulling the market data, mapping competitors, building your customer list.
Then every finding is checked against its source, and a person reviews it before it reaches you.
You get the depth of a research firm without paying for a room full of analysts.
And we'll be straight with you: the Deep Dive is how we earn the build. We'd rather show you what we can do than ask for $10,000 up front.
HOW WE FOUND IT FOR A CLEANING COMPANY
Same crew. Different customer.
THE THREE THINGS WE CHECK
Before you chase it, we check it.
If all three check out, you get the full plan. If they don't, you get your money back.
THE GUARANTEE
The guarantee, in plain words.
If our research finds no customer type that fits your crew, has enough work in your market, and is worth the changes it takes, that's a No-Go.
You get the full $2,500 back, and you keep everything we found.
The refund is for a No-Go. It doesn't apply if we find a real move and you decide not to take it.
IT STANDS ON ITS OWN
Your report. Your call.
The Deep Dive is complete by itself. Some owners take the report and run it themselves.
Others have us build it. We turn your report into a working system for the business: leads, follow-up, booking, invoicing, reviews and day-to-day operations, all set up around your new customers. Delivered in 28 days.
That's optional. If you choose it, the full $2,500 counts toward the build.
WHO'S DOING THE RESEARCH
Jimi McClain, Brainkandy Media.
25 years as an entrepreneur. He's heard every bank no, chased dream clients, hired consultants and mentors, and failed more than once.
He also built a water treatment company by going after commercial customers while most competitors stuck with residential. 5,000 commercial placements in five years. The company was acquired.
Now he does that research for service owners who are where he's been.
IS THIS A FIT?
Who it's for
Built for
- Owners who already get customers and want better ones
- Businesses a couple of years in, with real work coming in
- Owners ready to change the kind of business they run
Not for
- Brand-new businesses still finding their first customers
- Owners who only want more leads
- Anyone happy with things as they are
HOW IT WORKS
From application to answer.
Your full report is delivered within 7 days of Session 1. Every session is recorded.
QUESTIONS
Before you apply
What exactly do I get?
The research, sources, analysis, ranked target list, improvement list, bottleneck fix, roadmap, first-customer sprint and recordings of every session.
How much time does it take?
A free 15-minute call to start, then three sessions of about an hour each. Most of the work happens on our end, between sessions.
How fast?
Your full report is delivered within 7 days of your first session.
Why is this so much cheaper than a research firm?
AI does the legwork, every finding is checked against its source, and a person reviews it before you see it. And the Deep Dive is how we earn the build, so we price it to get you in the door.
What if you don't find anything?
That's a No-Go. Full refund, and you keep the research.
What if I don't like the answer?
The refund is for a No-Go only. If we find a real move, the plan is yours whether you act on it or not.
Do I have to buy anything else?
No. If you want us to build it, we turn your report into a working system in 28 days, and the full $2,500 counts toward the build.
My trade is different. Will this work?
That's why the research is done for your trade, in your city.
THE DEEP DIVE
Same work. Better customers.
$2,500. Full refund if there's no real move, and you keep the research.
Apply for the Deep Dive